THE UNFAMILIAR FAMILIAR
ART DIRECTION, 3D OBJECTS & ANIMATION
2024
2024
BRIEF (UAL)
In response to a UAL brief, I was tasked with creating a project reflecting the theme of comfort. The aim was to encourage people to reflect on what comfort means to them and how it influences their lives.
INSIGHT
Comfort often resides in the familiar, creating a sense of reliability and security. People naturally gravitate toward familiar experiences or objects for reassurance.
SOLUTION
To prompt deeper reflection on comfort, I reimagined everyday familiar objects by altering their functions in unexpected ways. This approach subverts traditional associations with these objects, encouraging people to reconsider their perceptions of comfort and familiarity.
Role: Art Director, 3D Designer
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