THE UNFAMILIAR FAMILIAR — Ena Izawa - Art Director & Designer

THE UNFAMILIAR FAMILIAR

ART DIRECTION, 3D OBJECTS & ANIMATION
2024

BRIEF (UAL)
In response to a UAL brief, I was tasked with creating a project reflecting the theme of comfort. The aim was to encourage people to reflect on what comfort means to them and how it influences their lives.

INSIGHT
Comfort often resides in the familiar, creating a sense of reliability and security. People naturally gravitate toward familiar experiences or objects for reassurance.

SOLUTION
To prompt deeper reflection on comfort, I reimagined everyday familiar objects by altering their functions in unexpected ways. This approach subverts traditional associations with these objects, encouraging people to reconsider their perceptions of comfort and familiarity.

Role: Art Director, 3D Designer

ANIMATION 1

ANIMATION 2

ANIMATION 3

ANIMATION 4

ANIMATION 5

ANIMATION 6

PROCESS
Animating in Blender

PROCESS
I carried out a survey to gain a better understanding of what dictates an object to be ‘familiar’. This helped me choose which objects to alter.

PROCESS
Creating objects in Blender

VIEW MORE PROJECTS

INSTAGRAM: @ENAIZAWA EMAIL: ENAIZAWA6@GMAIL.COM