SIRPLUS FESTIVE CAMPAIGN

ADVERTISING, ART DIRECTION, CREATIVE PRODUCTION
2024

CHALLENGE
SIRPLUS is a luxury menswear brand from that wants to create visuals and content that highlighted the festive season without using more popular visuals such as a Christmas tree or pine cones.

INSIGHT
Clothes become nostalgic as people create memories while wearing them, turning each piece into a cherished reminder of past moments.

SOLUTION
At SIRPLUS, for the Festive ’24 season, we wanted to celebrate the sense of togetherness that the holidays bring and the special memories that are made during this time. While photos are a popular way to capture these moments, clothes hold the same nostalgia—becoming reminders of cherished times. From playing games with family to hitting the slopes, these experiences live on in the pieces we wear.

Client: SIRPLUS
Role: Art Director
Copy: Mia Foale
Photographer: Rod Lockeyer
Team: Michal Chruslicki, Itzu Chu, Ena Izawa, Youbin Lee

ART DIRECTION FOR PRINT ADS

PHOTOGRAPHIC ART DIRECTIONFor the visuals, we aimed to evoke a sense of nostalgia found in moments like family game nights or days spent on the slopes, or bundling up in your favorite winter coat.

PROCESS/

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