MILLET CREPE
BRANDING & IDENTITY, ART DIRECTION
2025
2025
BRIEF
*Personal Project*
Millet Crepe is a Los Angeles-based crepe store owned by Japanese women, celebrated for their signature Japanese-style crepes served in cone shapes, perfect for endless filling possibilities. Renowned for their signature custard, which is featured in the majority of their crepes, they offer flavors ranging from Crème Brûlée to Green Tea Mochi, embracing creativity and innovation in every bite. Design a fresh brand identity for Millet Crepe that captures their core values of authenticity, innovation, and their playful tone of voice.
INSIGHT
Millet Crepe is much more than just your average crepe shop; it is a crepe shop that puts great attention to their ingredients and creative flavours.
SOLUTION
To highlight Millet's strengths in creative flavors and a playful brand voice, the new logo draws inspiration from their signature custard, capturing the smooth, flowing motion of custard as it’s layered onto the crepe before being rolled. The updated brand colors are inspired by their most popular flavors, creating a vibrant and appetizing visual identity.
Role: Art Director & Designer
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